Thomas Riley and Debora McCartney Riley offer 25 years of experience in the Marketing, Food & Beverage, Health & Beauty, and Natural Products fields.  With expertise in sales, marketing, product development, retail management, territory expansion and promotions, they have worked with some of the best-known brands in the industry.  For many years, they have been regular attendees and exhibitors at the various national natural product, fancy food and HBA expos and shows on behalf of manufacturers, distributors, and retail stores alike, as well as their own sales and marketing consulting firm, Riley McCartney Associates, Inc. 

With Riley McCartney Associates and their Life of Riley Marketing Street Team, they strive to represent some of the hottest – and coolest – new natural products on the market, forging important relationships and opening distribution channels in New York Metro and the other main metro markets along the East Coast, including Boston, Philly, D.C., Atlanta and Miami.  The end result:  placing new and exciting products on the shelves and putting them into the hands of some of the most influential consumers in the country.  

Thomas Riley helped direct and manage the growth of several large natural food retail stores on New York’s Long Island before working as part of the team that took local New York City distributor Island Natural from a small natural products distributor to one of the largest in the metropolitan area.  Prior to that, he worked his way up through the Food & Beverage ranks in the hospitality industry with Hilton Hotels Corporation.  A frequent guest on Total Health radio, “Riley” is known for his nutritional expertise, and he continues to consult with manufacturers and retailers alike in bringing new products to the forefront of the industry.

Debora McCartney Riley has a broad background in marketing, advertising and public relations.  She spent more than 10 years as an account executive and vice president for agencies in New York and Florida – then partner in her own boutique firm – representing such companies as HBO, Condé Nast, Hilton and Disney.  She then served on the corporate side as Marketing Director and Advertising / Public Relations Director for New York-based international brands Twinlab and Nature’s Answer.  Debora now continues to put her agency and corporate marketing expertise to work as a natural products marketing consultant. 

Whether you are a manufacturer, distributor or retailer, working with Riley McCartney Associates and Life of Riley Marketing can provide some great inroads and opportunities for you and your company, resulting in increased brand awareness and sales!

Natural Product Brokers Riley McCartney Associates also offer consulting services in the areas of … 


  • Product Development Consulting
  • Product Introductions
  • Order Taking & Day-to-Day Operations
  • New Product Presentations
  • Product Problem Resolutions
  • Advertising & Public Relations
  • Marketing Communications
  • Web Communications
  • Graphics & Design
  • Retail Logistics Coordination
  • Territory Development & Management
  • Promotional Events & Demos